Sony to buy US anime giant Crunchyroll for $1.17 Bn


Japan's Sony said it has agreed to buy US anime streaming giant Crunchyroll, which has more than three million paying subscribers, in a deal worth $1.17 Bn.


By purchasing the anime, games and manga distributor from AT&T, Sony's entertainment division is hoping to strengthen its position in the global video streaming market and compete with the likes of Netflix and Hulu, which also offer anime titles.


Tony Vinciquerra, CEO of Sony Pictures Entertainment, said the firm had already developed "a deep understanding of this global artform" through its own anime streaming service Funimation, which it will combine with Crunchyroll.

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