Swedish music streaming giant Spotify is looking to penetrate deeper into the Indian market and take on rivals Gaana, JioSaavn and others with sachet-based subscriptions and revised daily and weekly plans.
The company released ‘Premium Mini’ where one-day plan is priced at ₹ 7 and one-week plan at ₹ 25 Previously, the same plans would have cost a user ₹ 13 and ₹ 39 respectively. This Mini plan would only offer the service to users on their mobile devices and not on the desktop apps or the web, similar to the Netflix plan for mobiles in India.
Spotify has also slashed the price of its yearly subscription for users in India from ₹ 1,189 to ₹ 999. This is however a limited time offer that expires on December 31, 2020. Music streaming giant also provides other premium subscription plans for India are priced at ₹ 119 for one month for a single user, ₹ 149 for the duo plan, and ₹ 179 for a group of six accounts.
Spotify had witnessed a 29% year-on-year (YoY) growth in its monthly active users (MAUs), which reached 320 mn, in the third quarter of 2020. The company had revealed that 22% of its MAU base in India engages with podcast content. Overall more than 1.9 mn podcast titles are available globally, the company had revealed then.