Spotify has partnered with Saregama to bring 100,000+ retro and new age songs in over 2 dozen languages to users in one of the largest entertainment markets in Asia. Vikram Mehra, Managing Director of Saregama India, said Monday’s announcement is allowing the music label to bring its entire catalog — “the largest library of films and non-film songs in over 25 languages” ranging from old classics to new age music — to users in India.
Saregama, one of the oldest music labels in the world, is the best place to find tracks from several India music legends including Lata Mangeshkar, R.D. Burman, Mohammed Rafi, Talat Mahmood, Manna Dey, Kalyanji-Anandji, and Hemant Kumar.
The company has found its music library so valuable that it has been selling portable jukeboxes bundled with thousands of these tracks. It has sold more than 2 million such devices, called Carvaan, that retail between $25 to $80 in three years.
Monday’s announcement comes weeks after Spotify inked a similar partnership with Indian music label Shemaroo to bring an additional 25,000 songs on the world’s largest music platform. Also last month, Spotify resolved its legal dispute with Warner Music Group.
According to industry estimates, more than 200 million Indians stream music online. Times Internet -owned Gaana leads the market with over 150 million monthly active users. But very few are willing to pay yet — which explains why Spotify launched a free ad-supported service in India that offers users in the country access to the full catalog on-demand.