• Ishaan kakkar

Streamlabs launches a ‘link in bio’ website builder that includes tipping

Live streaming software company Streamlabs has launched its own “Link in bio” feature with its new mobile website builder Willow. Its tool differentiates itself from others in this space by integrating a tipping feature directly on the landing page.

“Link in bio” websites have grown in popularity because social platforms like TikTok and Instagram only allow users to feature one main URL on user profiles. But online creators and influencers often have a presence on multiple sites they want their fans to know about. Like most “link in bio” website builders, Willow offers a simple way to add a list of links to a customized, mobile-optimized webpage.

The product is somewhat like Beacons, which lets users add links for donations, affiliate shopping, paid downloads and more. In Willow’s case, you just enter a URL and it appears on your website. You can also pick from a handful of colorful designs, each with their own style and font.

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