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Swiggy is piloting a direct ordering product, Swiggy Direct, in Mumbai and has entered into agreements with restaurant partners for the programme, ET reported. The move comes amid allegations by restaurants that food delivery platforms are charging exorbitant commissions.
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If a new customer ends up on Swiggy using the direct ordering link, it will forgo commission along with flat fees for the next 30 days, according to the agreement. The direct link will take the customer to the restaurant's page on Swiggy’s app, which will have a separate flow from the existing interface.