Swiggy suspends lotalty program Swiggy 'Super'

A Moneycontrol report said that Swiggy suspended the program as of now and there is no timeline of bringing it back. Swiggy rolled out its subscription program to allow users to avail unlimited free deliveries and dessert or beverage (on select orders). Current Swiggy Super subscribers can avail the service but new subscriptions and renewals have been withdrawn. An attempt to renew the membership leads to a page that says, “We ran out of subscriptions, will be back with more soon”.

Swiggy Super was launched in 2018 as a response to Zomato’s subscription offer Zomato Gold.

Unlike Gold, Super was designed for home deliveries and meant to encourage repeat orders. Gold started as a dine-in offer but was later extended for deliveries as well.

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