Swiggy, Zomato look to regain customer confidence amid COVID-19
Online food aggregators Swiggy and Zomato have launched new advertising campaigns and offers aimed at attracting customers and reviving demand amid the COVID-19 pandemic.
Designed to show customers that food delivery from the online platforms is safe, Zomato’s new video ad airing on TV, YouTube and online streaming sites, shows a mother allowing her son to order from the platform “because mothers know best”, Mohit Sardana, COO – Food Delivery at Zomato, said
Swiggy, on the other hand, has introduced multiple discounts and offers and its ad campaign appeals to customers for its staff that have been affected by the pandemic and lockdown. In association with the National Restaurant Association of India (NRAI),“We hope to help restaurant workers with an intent to stabilize their lives,” Srivats TS, VP Marketing at Swiggy said.