SyncMedia has announced the acquisition of the media-tech company, Adorithm.As part of the acquisition, SyncMedia would absorb the team, product, and intellectual property of Adorithm for $1 million.
SyncMedia uses artificial intelligence and machine learning to help advertisers understand viewership pattern and measure the performance of their TV and digital campaigns.
“With this acquisition, we will be able to cater to our customers with deep insights backed by enhanced artificial intelligence and machine learning expertise. Our solution provides the sophisticated cause-and-effect analytics revealing the optimisation opportunities for brands, media agencies and broadcasters. We are aiming around 100% growth in revenues with our increased focus on digital-first companies," said Anubhav Sharm