Tata Digital has bought an undisclosed stake to get a seat on the board of CSC Grameen eStore Pvt Ltd.
This new super app is supposedly Tata's take against rival business such as Reliance and Amazon, among others. Tata Digital operates ecommerce platform Tata CLiQ, online grocery store StarQuik and online electronics platform Croma.
Meanwhile, Tata Group is looking to acquire a majority stake in online groceries unicorn BigBasket to catch up with other conglomerates like Reliance, Flipkart and Amazon. This partnership with BigBasket could help Tata to bolster its digital arsenal.