Tata Group submit bid for IPL title sponsorship rights
Tata Group has formally entered the fray for the title sponsorship of the Indian Premier League (IPL). On the last day for submitting Expression of Interest for the title rights, the multi-brand Indian conglomerate, one of the biggest corporates in the country, has indicated that it would bid for the rights. “We have submitted an EOI,” confirmed a Tata Group spokesman.
Friday was the last date of submission of 'EOI' to the BCCI.The IPL will be held from September 19 to November 10 in the UAE this year and the winning bidder will hold the rights for four months and 13 days.