The Flipkart Group on Tuesday announced it has acquired Bengaluru-based AR startup - Scapic.
The 2018 Tech30 startup has built a unique SaaS cloud platform that allows users to create and build VR and AR experiences through a web browser. The startup company is already working with clients across marketing and e-commerce verticals.
The acquisition will help Flipkart to enhance consumer experience across multiple investments that include strengthening its technological capabilities.
The team will work towards accelerating the Flipkart’s efforts to provide deeper camera experiences, virtual storefronts, and new opportunities for brand advertising on its platform.
“At the Flipkart Group we are focused on providing Indian consumers experiences that make shopping online a seamless and more enjoyable experience." said Kalyan Krishnamurthy, CEO, Flipkart Group.