TikTok launched TikTok For Business for marketers with new AR ads

TikTok introduced TikTok For Business which includes access to TikTok ad formats, its marque product, TopView. Other products include Brand Takeovers, In-Feed Videos, Hashtag Challenges & Branded Effects.

Brand Takeovers are 3-5 second ads, In-Feed Videos are 60 secs with sound, Hashtag Challenges allow brands users to create content around a hashtag, this includes Hashtag Plus, which also adds a shopping feature to this experience.

Branded Effects allow a brand or product to be added to a video in a 2D, 3D, or now AR format in either the foreground or background of the video.

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