TikTok is launching its first TV app, called “More on TikTok,” on Amazon Fire TV devices today. The app will have curated video playlists and compilations from the mobile TikTok app. It will also include interviews with creators, along with other content that runs over the one-minute limit of TikTok’s mobile app.
TikTok is experimenting to determine how well its mobile video format works on TV screens. More on TikTok is a view-only channel, so no login or account information is required, and users won’t be able to upload videos or exchange coins. It will be free to use and won’t have ads at launch.
“We’ve been thinking through what the adoption of streaming devices like Fire TV means for connecting with our users and how we can offer them more dynamic experiences, and we feel bringing our content to the TV to some extent is a natural next step,” Nick Tran, head of global marketing for TikTok, said