TikTok working on a comeback strategy for India

ByteDance owned short video app TikTok, which has been banned since June end following border hostilities between India and China is working on a comeback strategy for India, people familiar with the matter said. TikTok has been hunting for partner firms for functions such as legal, policy and advocacy and communications in India and has shortlisted a few companies, the people cited above said.

“Following the US election results, TikTok, which was staring at a probable ban under the Trump administration, is more hopeful of a resolution coming through on the Walmart Oracle deal and is working on possible strategies to get the ban revoked in India,” a source said. “Majority of the employees have stuck around in the company and the staff has been retained,” added another person involved in the matters.

In a response to ET's queries, a TikTok spokesperson did not deny or confirm the comeback strategy plans but said the company has demonstrated 'unequivocal commitment' to comply with the local laws, including data privacy and security requirements, and is therefore optimistic about a positive outcome. "Our clarifications have been submitted to the government and we will continue to allay any further concerns they may have. Together with our employees, we remain dedicated to our users and creators who have found not only recognition but also new avenues of livelihood through our platform," the spokesperson added.

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