To avoid govt scrutiny, Flipkart will cap sellers’ business at 5% on platform


Flipkart is planning to introduce a third layer of sellers, codenamed gamma sellers, to reduce the dominance of preferred retailers that account for a large percentage of sales on the ecommerce platform. With this move, the company aims to limit the share of each large seller’s sale on its platform to 5%.


According to an ET report citing sources, Flipkart has been enrolling more than a dozen independent gamma sellers in order to stay prepared if the Indian government changes its foreign direct investment (FDI) laws in the future and further restricts the share of sales for any online seller.

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