Lifestyle-community-commerce platform Trell raised $11.4mn in Series led by KTB Network where Samsung Ventures, Ankur Nagpal CEO of Teachable, Gokul Rajaram (Board Member, Pinterest, Square, DoorDash), Vineet Buch (Ex-Head of Google Play Store Development) also participated via Firebolt Ventures along with existing investors Sequoia’s Surge, Fosun RZ Capital & WEH Ventures.
Trell helps users come together to share 3-minute vertical videos of their interests in the categories like beauty, recipes, fashion, personal care, technology & gadgets, movies & TV reviews and connect with like-minded individuals in their own native languages.
With over 20 categories in 8 Indian languages. Trell monetises through social commerce.
With more than 75 million downloads and 25 million monthly active users on its app, It has grown 27X in the past 12 months and has emerged as one of the biggest lifestyle social platforms in India.
The new round of investment will be used to further expand and grow the fostering community, to enhance the platform's personalisation and recommendation engine with advanced machine learning Algorithms and AI, and add new features that will excite the users experience.