Uber unveiled a new policy stipulating that if a driver reports to Uber that a rider wasn't wearing a mask, the rider will have to take a selfie with one strapped on the next time they summon a driver on the world's largest ride-hailing service.
The mask verification rules expand upon a similar requirement that Uber imposed on its drivers in May to help reassure passengers worried about being exposed to the novel coronavirus that has upended the society. Now, Uber believes it's time to help make its drivers feel safer, too.
The requirement will roll out in the US and Canada later this month before coming to other parts of the world. The additional safety measures are part of Uber's ongoing efforts to rebuild a service that has seen ridership plunge this year.