Uber test allows California drivers to set their own fares


Uber is testing a feature that will allow drivers in parts of California to set their own fares. It’s not doing so out of generosity, but more to try and comply with a new law.


Reportedly they can increase or decrease their fares, so getting a ride will now basically be a bidding war, as riders are algorithmically matched with the cheapest ride. So it’s basically letting the market decide: high fares and long waits for riders, or low fares and more rides?

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