• Ishaan kakkar

Unacademy signs up Sachin Tendulkar for sports learning content and masterclasses

Edtech unicorn Unacademy has inked a strategic partnership with Sachin Tendulkar. The cricket maestro will not only serve as the brand ambassador of the startup, but will also drive the creation of sports learning content on the Unacademy platform. Sachin would be conducting a series of live interactive classes that will be made available free of cost to Unacademy's 40 mn learners.

The startup is also "working on developing a deeper content-led partnership with Sachin, the contours of which will be revealed in the next few months", the company said in a statement. Through this partnership, Unacademy aims to offer "holistic learning" to its users.

Speaking of the association, Gaurav Munjal, Co-Founder and CEO, Unacademy Group, said: "Our focus at Unacademy has been to democratise education and create holistic learning solutions that go beyond traditional forms of education. Sachin’s life and journey are a beacon to the values of resilience and determination in the face of insurmountable odds."

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