• Chethan Machaknur

Video-based social commerce platform Eloelo raises $450K in seed round led by Waterbridge


Video-based social commerce platform Eloelo raises $450K in seed round led by Waterbridge


Beauty, health and wellness social commerce platform Eloelo announced that it has closed a seed round of $450k funding led by Waterbridge Ventures. Other angel investors who participated in the round include AppyHigh Group, Ramakant Sharma (CEO-Livspace), Rishi Vasudev (CEO-Lifestyle, ex-SVP at Flipkart), TS Raghavendra (ex-Qikwell), Shuchin Bajaj (Founder and Director of Ujala Cygnus Hospitals), Apaksh Gupta (CEO-OneImpression), and Vasant Rao (ex-AutoNinja).


Launched just two weeks back, the Eloelo app offers curated 60-second videos by top influencers, combined with expert answers and gamified shopping rewards. The platform claims to be the lifestyle destination for the Bharat millennial user.The fresh round of funding will be used for building the core team across tech and non-tech roles, working on new product initiatives and user acquisition.



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