• Chethan Machaknur

Vodafone-Idea rebrands as a single brand identity 'Vi' to focus more on users' digital experience

Vodafone and Idea have integrated to transform into the new identity -- 'Vi'. The main aim of 'Vi' will be to focus on the digital experience of the users. 

"VI is built to be strong, ever-dependable, agile, intuitive and a brand in tune with the needs of the customers in these ever-changing times. It is designed to help customers move ahead in life, for a better today and a brighter tomorrow, " Vodafone Idea said in a release.

'I am delighted to present Vi, a brand that will bring important meaning to the lives of our customers. Indians are optimistic and want to get ahead in life. They would love a credible partner to help them on this journey. Vi’s positioning is built around this promise and will focus on meeting the customer needs to help them thrive,” said Ravinder Takkar, MD & CEO, Vodafone Idea Limited, launching the new brand.

VI also says they will continue to partner with the government of India to push forward the digital economy mission. 

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