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Vtion Digital Analytics raised $1.3 million in fresh funding led by YourNest Venture Capital


Software-as-a-service (Saas)-based data analytics startup Vtion Digital Analytics raised $1.3 million in fresh funding led by Gurgaon-based YourNest Venture Capital.


Vtion brings together various ecosystem stakeholders by providing real-time analytics data and media consumption measurement techniques for broadcast radio. It intends to use the funds to accelerate its India expansion by scaling its advertising activation strategy and panel enhancement, as well as to drive global market expansion. Vtion intends to expand its market share in the areas of consumer behaviour intelligence and programmatic activation.

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