Movie ticketing company Fandango has agreed to buy Walmart’s on-demand video streaming service, Vudu for an undisclosed sum.
The video service today reaches more than 100 million living room devices across the U.S., including smart TVs, Blu-ray players, game consoles and other over-the-top streaming devices, as well as Windows 10 and Mac computers, and iOS and Android mobile devices.
To date, the Vudu app on mobile has been installed more than 14.5 million times. As a part of the agreement, Vudu will continue to power Walmart’s digital movie and TV store on Walmart.com
In addition, Walmart says Vudu customers will have uninterrupted access to their Vudu library. They’ll also continue to be able to use their Walmart login as well as their Walmart wallet to make purchases on Vudu, the retailer notes.
“For us, it’s a combination of scale for our on-demand streaming service and the addition of Vudu talent,” a Fandango spokesperson said. “Vudu has a strong brand presence and customer base. So right now, we’re focusing on making sure that during this transition Vudu customers are taken care of and likewise on the FandangoNOW side. Both businesses will exist for the time being,” they noted.