WarnerMedia to discontinue HBO and WB TV channels in India, and select other South Asia markets
WarnerMedia will discontinue HBO and WB TV channels in India, Pakistan, Maldives, and Bangladesh later this year as the entertainment conglomerate struggles to find a sustainable business model in South Asian despite operating in the region for over a decade.
The company said it will end HBO and WB TV channels in the aforementioned markets, where a cable subscription costs about $4 to $5 a month, on December 15. In India, for instance, it costs less than 25 cents to subscribe to both HBO (in HD) and WB atop a monthly cable plan, which costs about $2.
While HBO is a household name in the U.S. and several other developed markets, in India and other South Asian nations, its audience size remains tiny. Times Internet’s Movies Now, Star Movies, and Sony Pix had a considerably larger viewership than HBO in India last month, according to Broadcast Audience Research Council, India’s ratings agency.
Warner Media cited a dramatic market shift in the pay-TV industry for its decision. It said it will continue to offer Cartoon Network and Pogo in India, and distribute CNN International in the country.
“After 20 years of successes for the HBO linear movie channel in South Asia and more than a decade with the WB linear movie channel, this was a difficult decision to make. The pay-TV industry landscape and the market dynamics have shifted dramatically, and the Covid-19 pandemic has accelerated the need for further change,” said Siddharth Jain, SVP and Managing Director of WarnerMedia’s entertainment network in South Asia, in a statement.