WhatsApp has seen a 40% increase in usage due to COVID-19 pandemic


According to a survey of more than 25,000 consumers in 30 markets conducted from March 14 to 24, WhatsApp is the social media app that has experienced the greatest gains due to COVID-19. WhatsApp seen a 40% increase in usage that grew from an initial 27% bump in the earlier days of the pandemic to 41% in the mid-phase. For countries already in the later phase of the pandemic, usage has jumped by 76%. Growth in usage has been the largest in the 18 to 34-year-old age group. Overall, Facebook usage has increased by 37%, while China’s local social media apps saw usage climb by 58%

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