• Chethan Machaknur

WhatsApp, Instagram Compete With Zomato, Swiggy In ‘New Normal’ For Restaurants

According to restaurant management platform POSist’s Restaurant Industry and Market Evolutions (PRIME) report, nearly 43% of Indian dine-in only restaurants have started delivery services during the pandemic.

These delivery services are majorly conducted with though food aggregators like Zomato and Swiggy, while some restaurants have also started their own direct-to-consumer (D2C) services as an ad-on.

With both revenue streams set in place, nearly 57% of the orders come in through food aggregators, while the rest 43% come in from direct channels. The report has further noted that

WhatsApp has emerged as one of the most popular direct channel for order placement, while Instagram is the top social media platform for marketing and promotions. Notably, the restaurant industry has recorded a 3X jump in food order during the first quarter of FY2021.

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