WhatsApp shopping button, which was announced last month is now live, announced the Facebook-owned company. The new shopping button will enable buyers to discover a business’ catalogue on WhatsApp itself, and will help businesses to increase sales.
Previously, people had to click into the business’ profile to see if the business had a catalogue. Now, the users will see a shopping button next to the business account’s profile. When a person sees the shopping button, which looks like a storefront icon, they will immediately know the business has a catalogue so they can browse products and start a conversation about an item they see with just one tap.
The new shopping button is available now across the world and will replace the voice call button. To find the voice call button, simply tap on the call button to select either a voice or video call.
WhatsApp has also shared that it hopes to be the one stop destination for shopping where a user can check out the product, message the seller, eventually buy the product and make payment for the same. The user would get all order details on WhatsApp itself without ever having to leave the platform at all.