YouTube’s latest experiment is a TikTok rival focused on 15-second videos


YouTube announced on Wednesday it’s beginning to test a new feature on mobile that will allow users to record 15-second long multi-segment videos. Users in the new YouTube experiment will see an option to “create a video” in the mobile upload flow, the company says.


Similar to TikTok, the user can then tap and hold the record button to record their clip. They can then tap again or release the button to stop recording. This process is repeated until they’ve created 15 seconds worth of video footage. YouTube will combine the clips and upload it as one single video when the recording completes.


YouTube confirmed the videos in this experiment are not being uploaded as Stories, but didn’t offer details on how the 15-second videos would be discoverable on the YouTube app.

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