YouTube ‘Shorts’ is Google’s answer to TikTok, says report

YouTube is looking to reclaim some of those creators who left Youtube or shifted to TikTik, by launching its own TikTok rival feature called ‘Shorts.’ Shorts will live within the regular YouTube app and will include “a feed of brief videos posted by users.” Thanks to the company’s stockpile of licensed music, users will be able to use these as backing tracks for their videos, potentially giving YouTube an edge over its competitor. If YouTube wants to stop TikTok‘s momentum, this is the best time to launch, now that people are stuck at home and don’t have much better to do with their time

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