Zee5 creates another TikTok competitor HiPi
Zee5, the streaming service set up by India’s biggest private television broadcaster, is starting a short-video platform as firms rush to capture space left vacant by the government’s ban on TikTok.
“The HiPi launch has nothing to do with the TikTok ban in India. We were working on HiPi for the last one year," Tarun Katial, CEO of Zee5 said. Zee5 is now an “entertainment super-app" with content ranging from normal streaming fare to short videos to take on social media giants, he added.