ZEE5 plans to take on TikTok with short video app Hypershorts


OTT platform ZEE5 will soon launch its short-video sharing app Hypershorts, which is in the beta stage, will have up to 1.5 minutes or 90-seconds of user-generated content.


Initially, Hypershorts will have ad-supported content, which will further become a subscription service in the long run.


The company has also earmarked capital expenditure in excess of Rs 100 crore. For the platform, ZEE5 will use about 60% of the amount to beef up content, 20 per cent to enhance technology and the rest for marketing and sales.

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