Zeotap raises $18 Mn from SignalFire's Breakout Fund

Zeotap announced on Tuesday that it has raised and additional $18.5 million series C funding round from data-driven venture capital firm SignalFire

Zeotap is a Customer Intelligence platform that helps brands better understand their customers and predict behaviors.

“Despite the flurry of activity in this space, when one cuts through the fluff, it's astonishing how few solutions can actually deliver on fundamental industry-agnostic customer data requirements for brands, such as unified customer views that reflect granular consent permissions, and can power everything from real-time personalisation to ML-based analytics for better marketing outcomes. Fewer options exist for advanced marketers to augment first-party data with curated external assets within the same platform,” said Projjol Banerjea, Founder and CPO, Zeotap in a statement.

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