Foodtech unicorn Zomato has launched its own product line of health and dietary supplements. Zomato's Founder and CEO Deepinder Goyal announced on Twitter the company's entry into nutrition supplements or 'functional food'. The supplements are sold by Zomato's own brands and are made in India. Deepinder said that the 'functional' foods will be soon available on Zomato's app for orders.
Zomato could be eyeing a big market as the COVID-19 pandemic has caused the world, as well as people in India, to place emphasis on preventive healthcare. With increasingly busy lifestyles, rising patient awareness, body image considerations, and pill fatigue, there has been a rise of the demand for nutraceuticals in India.