Swiggy and Zomato were issued notices from Google claiming the gamification techniques used by both platforms were in violation of the tech giant’s Play Store guidelines.
Swiggy confirmed the development. “Meetings are on to discuss the issue. We have time until next week to make our stand clear. Zomato and Swiggy are not the only companies, Google has sent notices to. There are some more,” said a person directly aware of the matter to Inc42 on condition of anonymity.
Meanwhile, Zomato speaking to Inc42 said, “Yes, we have received a notice from Google. We believe that the notice is unfair, but we are a small company and have already realigned our business strategy to comply with Google’s guidelines. We will be replacing Zomato Premier League with a more exciting program by this weekend ”
While Zomato was running Zomato Premier League, on its app, where users could make predictions about the ongoing IPL match, and earn cashback; Swiggy was running Match Day Mania offers during IPL matches.
Both the food delivery companies have subsequently paused their sports-based cashback games.