Zomato to launch new loyalty programme on its platform

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Indian foodtech giant Zomato will soon launch a new loyalty programme on its platform, the startup announced on Friday during its post-earnings call (November 11).

“We are currently working to develop something that is, at the very least, more distinctive in order to ensure that we gain the advantages of customer loyalty without actually suffering a financial loss. Zomato discontinued Zomato Pro and Zomato Pro Plus earlier this year, which had a significant negative impact on Q2 FY23’s dining-out business. In 12 cities in India and the UAE, Zomato has already launched a new loyalty programme called Zomato Pay for dining-out.

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Zomato to launch new loyalty programme on its platform

Indian foodtech giant Zomato will soon launch a new loyalty programme on its platform, the startup announced on Friday during its post-earnings call (November 11).

“We are currently working to develop something that is, at the very least, more distinctive in order to ensure that we gain the advantages of customer loyalty without actually suffering a financial loss. Zomato discontinued Zomato Pro and Zomato Pro Plus earlier this year, which had a significant negative impact on Q2 FY23’s dining-out business. In 12 cities in India and the UAE, Zomato has already launched a new loyalty programme called Zomato Pay for dining-out.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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