What's the news?
Zomato Ltd has abandoned plans to diversify into delivering groceries for the second time in two years, citing infrastructure gaps in a highly competitive online grocery market.Zomato will continue to operate its business-to-business (B2B) essentials and grocery delivery services for restaurants through its Hyperpure vertical.
More to know
In a letter to its grocery partners on Friday, Zomato said, “Over the last two months of operations, we have had a few important realizations. Store catalogues are very dynamic, and inventory levels change frequently. This has led to gaps in order fulfilment, leading to poor customer experience."